Taupoli offers fashionable casual and formal wear in apparel and footwear in the mid-range price segment for men. The ability to combine high-quality clothing items to form new outfits is at the heart of the brand and forms the basis for its collections.
Introduce a men’s fashion brand in the highly-competitive UAE market. Even though the brand has been in the market for several years it had no digital presence or branding.
Fashion and Affordability
We wanted to appeal to an audience of young adults and working men who want to set their own individual style within their budget. We decided to create content with images that feature models that are aspirational to the target audience. The entire campaign was set only on social media, our strategy was to create a buzz with the product variety on social media through ads and post promotion and then increase engagement through a competition.
We have seen a steady growth in social media followers, they are genuinely interested in the brand and engage with the content shared. The competition helped reach more audience and most importantly the target audience, during the competition the participants liked, followed and shared our content which greatly reflected in a high organic growth and reach.