Offering bespoke designs and one-of-a-kind craftsmanship, Platinum Jewellery brings timeless pieces to customers across the UAE..
Platinum Jewellery had no digital footprint and needed very strong brand communication to convince the users to visit the store at Gold Souq. In addition to this, Gold Souq has many other jellwery stores specializing in platinum so it was very important to convince the users on why Platinum Jewellery is the best outlet for them.
Heych team decided to start with launching a website which showcases the unique jewellery designs and introduces the users to the brand USPs. This helped in increasing footfall to the outlet by establishing the brand credibility. Our photography team did some nice shoots of the products segregating the products into collections which included the Wedding bands, Platinum Rings, Chains and Leo Wittwer pendants.
We launched the website with a campaign called “Made for you”, where the jewellery is designs are ideas of users and Platinum Jewellery customized the jewellery to meet customer’s imagination.