M&R - Fashion Empowered - Heych Digital Solutions
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M&R – Fashion Empowered

M&R – Fashion Empowered

Meher & Riddhima, launched in Dubai in 2002, is a luxury women fashion brand. The brand has been recognized for its stunning collections with several awards, including the Grazia style award, ITP Designer of the year 2012 and more. Meher & Riddhima has been appreciated and worn by various local and international celebrities over the last decade and retails at both international and regional specialty boutiques and department stores.

Inspired by the fact that every woman is unique and beautiful in her own way, the brand oozes style, sophistication, and elegance; making anyone who picks up their pieces feel like a true goddess.

The challenge

When Heych was tasked to build a new responsive, E-commerce store, our challenge was to figure out the best way to showcase the latest outfits and looks the brand was coming up with, as well as 12 years worth of fashion, beauty and celebrity coverage. It had to be an elegant, flexible platform that would introduce customers to M&R girl’s style and path them deeper into the variety of evening wear dresses and convince them to purchase the products online.

What we did

We created a sophisticated e-commerce website, which showcased all the latest designs which could be bought online. The website was designed to look elegant, easy to navigate and make online purchases. The products were categorised according to style and collection. The website also featured the latest news, blogs, and other M&R related news. We are able to constantly monitor all e-commerce activity and follow-up on all user issues, providing consistent online assistance.

  • Website Development
  • E-commerce Management
  • Social Media Management
  • SEO/SEM
  • Google Adwords Management
  • Photography and Videography

The results

The M&R website is now open to online orders from across the world. Featuring the designer’s latest collections and news. It is aesthetically a reflection of the M&R brand identity, designed to look and feel like a high-end luxury brand with fluid functionality for all its users.

  • Website traffic increased from 625 to  9,244 a month
  • Social Media presence increased by 200%
  • Online ordering system setup to cater users across the world
  • Acquired new customers from Singapore, Hong Kong, India and many other countries