Al Jarsh Metal Section Manufacturing LLC has been a leading manufacturer of high quality ladders and scaffolding since 2000 whilst the sister company Al Jarsh Trading has been dealing in ladders since 1995, followed by assembly and fabrication works in 2000.
Al Jarsh has been a known brand in the gulf region since a very long time. The existing website had a complex navigation system restricting the users to easily traverse through the products. The products were nicely categorized but very serious and technical to get involved into. For users who are new to the industry the website was like an Einstein’s riddle.
We segregated the products based on the brand and application. The brands under Al Jarsh were clearly differentiated based on the requirements of the user. The missing link was to focus on the application of the products, making it simpler for the users to understand the products and select the most apt ones for them.
Al Jarsh had a website which was well appreciated by all their clients. They saw a significant difference in the number of inquiries received through the website and the offline sales had increased phenomenally.