Internet Marketing
Managing online marketing campaigns is both time consuming and complex. Our role at HEYCH is to remove this stress and workload from your organization and utilize our expertise to maximize your returns on investment.
Top rankings in search engines and implementing a successful search engine marketing strategy can have very positive impacts to any business as search engine optimization is a process of out-ranking another website, so your approach to search engine optimization needs to be unique to achieve top results. It is often said, by many Search Engine Optimization experts, that content is king. Others proclaim that a text linking strategy is king.
The simple fact is if you are to be successful in your site promotion efforts, all aspects of Search Engine Marketing (SEM) are essential to the mix. A better definition of SEM would probably be useful at this point. SEM consists of all the elements that are required to successfully promote a website; with the objective being to improve a website's ranking on Google, Yahoo and MSN and other major search engines.
These elements may be classified as:
On-page Optimization
On-page Optimization is the process by which elements on a web page are structured such that the web pages can be found by the search engines for specific keyword(s) or keyword phrases. The On-Page Optimization process is not difficult to incorporate. However, it does take time to incorporate and make sure that the entire process is in place.
This is because, On-Page Optimization should occur not only on the home page of a web site, but on every single content page within that site.
Off-page Optimization
Unfortunately, On-Page Optimization alone will never resolve a websites issue of not being ranked higher on search engines. Search engines today, have developed a "system" where the ranking of a website is determined by its "Link Popularity". This process requires individual websites to get as many websites linking to them as possible.
It is always useful to look for websites that are related to your business and have your site linked with them as that's a huge bonus to you.
In order to craft an effective e-mail marketing campaign, companies must carefully balance the need of their audience, the message they want to communicate, and the technology that enables them to manage the interaction. In order to increase your response rate, you must ensure that your email has all the correct items in place - appealing subject lines, exciting graphics, inspiring content, clear call-to-actions and tempting offers.
Our system allows you to track the results of your email marketing campaigns in real-time, from any web browser! With easy-to-view graphs and charts you can get a snapshot view or dive deep into the data to analyze your opens, clicks, bounces and unsubscribes, compare campaign performance and more – it's all there waiting for you!
At HEYCH, we have certain guidelines that have been tested, measured and proven in order for us to ensure you that your message reaches your audience. These guidelines can be summarized as follows:
Emotion vs. Evidence
HEYCH Thunder will enable you to develop creative email campaigns that connect with your subscribers. Our software will give you the ability to incorporate attractive graphics, engaging content and alluring offers to capture the interest and attention of your audience. However, it isn't just about creating an email campaign that has all the necessary content in place, the option to track your results and create benchmark reports.
Creative Campaigns
The creative components of email marketing include the main features of an email that clients see. These key features are the areas that are responsible for gaining the attention of the subscribers and tempt them towards finding out more.
These features include:
> Subject Line
> Offers & Calls to Action
> Content Images
When to Mail
When to send out an email campaign is a point that is often overlooked. Even if all the above components are in place, the campaign will not work if the emails reach to them at the wrong time.
The HEYCH Thunder software thus enables you to set specific times and dates as to when the emails should be going out and the best times to send out emails to different regions.
Search Analytics is about finding out what the consumer wants and doesn't want as a result of such comparative statistics. If you're going to get the most out of Web analytics or Web measurement, then you should know some of the more commonly used terms and what they mean. Understanding these terms in Web analytics will insure that you know what you're measuring and what information you don't have.
Most websites have been designed and created keeping a business goal in mind. Some of the common goals of a website include getting visitors to register their interests, purchase products or join a loyalty scheme or programme. Tracking these goals will thus enable businesses to determine how successful our website campaign is.
The analytics services provided by our professionals here at HEYCH will enable you to measure:
- The number of visitors that completed these goals.
- The advertising campaigns that worked best to bring visitors who achieved these goals.
- The point's visitors drop, out of the goal conversion process.
The data that we will provide you with is not only about the number of visitors you have on your website or your main keywords, but rather a comprehensive marketing data and knowledge. By doing this, our team at HEYCH will ultimately enable you to make your site more usable thereby enabling you and your organization to achieve your goals more effectively.